Todays lesson is quite fun - really something unusual: how to organize a bachelor party?
Well, there is a great new technology out there that allows the use of smartphones to play multi-player, adventure style GPS-based games.
Just imagine, you and your pals want an afternoon of fun before going out drinking - so you all play a role playing game in a city, armed with smartphones to help you in completing and registering missions. Fun guaranteed! A pioneer in these games is the Belgian company Lamosca, who have created a page specifically for the bachelor party version of their game for this purpose: vrijgezellenfeest. How cool is that? The soon to be married bachelor plays a criminal on the run, and his pals now have to go on a wild goose chase across the city.
A lot of people want to obtain high ranks in google in local search engines such as google.be or google.nl, or google.co.uk . The trick to being able to do this is to use a local domain name for your website. If you want to target google.be, you'd need to take a domain name with a .be extension. This is really the only sure-fire way for telling Google that the website is meant for that specific country (belgium in this case). Local SEO companies will surely confirm.
Other ways, such as including the language as a subdomain extension, will help you for lanaguege targetting but won' work as well as local domains. Imagine of you were targetting both dutch speaking people in the netherlands and belgium. Ideally, you'd need a .be and .nl website, to avoid all confusion. If have a dot.com domain with only one nl.dot.com subdomain, Google won't be able to te tell for which country the content is being targeted. You'd probably rank less well for both google.be and google.nl
So to summarize todays lesson, local domains are really important when it comes to scoring high in local search engines
IT